17 December 2021

Manifattura Valcismon becomes MVC Group

Rebranding for the Manifattura Valcismon Spa group. Ready for new international challenges. Last Friday, during the inauguration of the first MVC Store, we unveiled the new image of Manifattura Valcismon Group: MVC Group.

Beginning as a spinning mill and locally known as 'The Sportful', Manifattura Valcismon has become, in 75 years, a leading international group in technical sportswear, with its two other iconic brands: Castelli and Karpos.

The steady growth and numbers attracted investor interest and in 2019 the Equinox fund entered the capital with a minority stake, boosting the strategic goals of expanding abroad. Today, the MVC Group operates in 75 countries through 6 regional subsidiaries and with more than 250 employees. A gem and a flagship of Belluno's entrepreneurs, who are preparing to close their balance sheet at 130 millions.

The idea is to tell the story of the evolution of this company, which over the years has managed to keep its roots firmly planted, thanks also to the Cremonese family's strong commitment to the territory.


Della stessa categoria

14 August 2022

Karpos designs the TORX® garments

Karpos, main sponsor of the event, has designed a special item that every TORX® participant will...

24 July 2022

the Ladevant brothers, are joining the Karpos team

"With their approach, Tristan and Louna embody the Karpos philosophy. Every day we work to try...

09 May 2022

MVC celebrates the Giro with a “green” pink display in May

For the entire month of May, a display constructed using production waste, known as mill broke,...

14 March 2022


The Italian brand decided to contribute the unallocated 2022 funds for the Help the Mountains...

01 March 2022

Sportful introduces the SS22 Cycling collection: colorful, fun, for everyone

There’s something for everyone, whether they’re riding on the road or off, whether their focus...

04 February 2022

Sportful: the first ski suit from 1973 displayed in the new MVC store.

A special exhibit at the new MVC store: the suit that Giordano Cremonese — owner of MVC Group —...

07 January 2022

Sportful to be Team TotalEnergies technical partner for the next two years

Each color on the new jersey represents one of the seven types of energy resources that...

03 January 2022


The three-year deal will see Castelli provide its full arsenal of racing and training clothing...

21 December 2021

Sportful and Peter Sagan announce a ten year partnership

The agreement represents a milestone for the history of the Italian brand which has worked...

16 December 2021

The first MVC Store opens at the foot of the Dolomites

MVC Group's new multi-brand store is the first step in a global retail project, which will host...


Grazie per la tua iscrizione!



Il suo messaggio è stato spedito correttamente.

Nascondi video