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01 March 2022

Sportful introduces the SS22 Cycling collection: colorful, fun, for everyone

The venerable Italian brand has launched a collection characterized by inclusiveness, with the aim of engaging and stimulating anyone who rides.

There’s something for everyone, whether they’re riding on the road or off, whether their focus is on performance or exploration, or they’re using their bikes to get around the city on a daily basis. Sportful is launching the SS22 collection with the aim of offering a range of products that can excite and energize every type of cyclist, from road cyclists to gravel riders, from families to commuters.

Plum, guacamole, carrot, citron, and cyclamen, but also licorice and cayenne pepper: Sportful’s summer cycling color palette is inspired by fruit and nature. It’s a fresh palette, full of intense and vivid tones, in a harmony based on the natural world.

The Sportful team has worked to create a collection that can meet the needs of a wide range of cyclists, from beginners to those looking for performance, on both paved roads and gravel.

The two lines for gravel, Giara and Supergiara, share characteristics such as comfort, durability, and visibility but have been developed for different approaches to riding on unpaved roads: the first focused on leisure, or for those traveling on two wheels, and the second for those looking for adventure and competition.

And speaking of competition, Bodyfit PRO products exemplify Sportful’s cutting-edge technical solutions for high-level performance, developed for and together with pro riders and teams — like Team TotalEnergies, of which Sportful has been a technical partner since January 2022.

For those who ride on the road, there’s an embarrassment of riches, with products focused on long distances and performance, as well as jerseys with attractive graphics. The goal is for every cyclist to find the garments that best suit their needs. Among these options, the Fiandre line offers Sportful’s best balance between aerodynamics, weather protection, and versatility of use.

But the real innovation for 2022, already presented in the FW21 collection and ideal for spring and fall, is the METRO line: casual, city-oriented activewear that offers the performance of technical garments. Like the Metro Jacket Shell — a windproof, waterproof, and reflective rain shell that is also practical and stylish. Perfect for bike commuting on days with dreary or uncertain weather, like in the spring and fall.

Sportful highlights a particular consideration in the design of the women’s collection: garments that take into account the specific characteristics of the female body but with non-feminized — so not stereotyped — styling. Another step to make garments more inclusive.

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