04 February 2022

Sportful: the first ski suit from 1973 displayed in the new MVC store.

A special exhibit at the new MVC store: the suit that Giordano Cremonese — owner of  MVC Group — designed in 1973 to participate in the Marcialonga.

Sportful’s first cross-country ski suit, designed and made by Giordano Cremonese in 1973 to participate in the Marcialonga — the iconic cross-country ski race through Val di Fiemme and Val di Fassa — was displayed in the new MVC store on the occasion of the 49th edition of the event.

The history of Sportful is closely linked with that of the Marcialonga.

In 1973, Manifattura Valcismon (now MVC Group) has already been in business for almost 30 years, making high-quality knit underwear, and the Marcialonga is considered a “legendary” event for all cross-country skiers. Among these is Giordano Cremonese, son of the founders of the company in Fonzaso, and a talented athlete, who decides to register for  the third edition of the event as a personal challenge.
To participate, he designs a close-fitting suit in bright orange in a then-innovative fabric offering light weight, durability, and protection from the cold: acrylic. 

He receives many compliments and requests for his unique clothing, and Cremonese immediately recognizes the great demand for quality clothing for cross-country skiing. So, that same year, he starts producing specialized garments under the English-sounding brand name “Sportful.” 


The rest is history, and even today that touch of orange is a characteristic and recognizable trait of a brand known all over the world.

The suit, a historical artifact and a treasured symbol of the history of the family and the brand, was exhibited on the occasion of the 49th Marcialonga di Fiemme e Fassa.

Della stessa categoria

01 March 2022

Sportful introduces the SS22 Cycling collection: colorful, fun, for everyone

There’s something for everyone, whether they’re riding on the road or off, whether their focus...

07 January 2022

Sportful to be Team TotalEnergies technical partner for the next two years

Each color on the new jersey represents one of the seven types of energy resources that...

21 December 2021

Sportful and Peter Sagan announce a ten year partnership

The agreement represents a milestone for the history of the Italian brand which has worked...

17 December 2021

Manifattura Valcismon becomes MVC Group

Last Friday, during the inauguration of the first MVC Store, we unveiled the new image of...

16 December 2021

The first MVC Store opens at the foot of the Dolomites

MVC Group's new multi-brand store is the first step in a global retail project, which will host...

22 November 2021

Sportful ha vinto il premio Polartec Apex Design Award 2021

Sportful ha vinto il premio Polartec Apex Design Award 2021. L’iniziativa premia ogni anno i...

Grazie!

Grazie per la tua iscrizione!

close
Crediti
close

Grazie

Il suo messaggio è stato spedito correttamente.

Nascondi video