16 December 2021

The first MVC Store opens at the foot of the Dolomites

On Saturday, the 11th of December, opened its doors to the public what is preparing to become a real meeting point for fans of outdoor sports in the Belluno Dolomites.

MVC Group's new multi-brand store is the first step in a global retail project, which will host the corners of the three family brands: Sportful, Castelli and Karpos.

1500 sqm of floor space, which in addition to host the corners of the iconic family brands are equipped with showers and changing rooms, a lounge bar and e-bike recharging stations.


A resting place for amateur cyclists and athletes, located at a strategic junction between the Dolomites and the Monte Grappa.

Meetings with athletes and Ambassadors from the group's three brands will also enrich the experience.

The new MVC Store - designed and built with environmental and energy sustainability criteria - has been conceived, also thanks to its strategic location, to become an interregional connection hub for outdoor sports enthusiasts: cycle touring, cycling, mountaineering and climbing, cross-country skiing, etc.

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