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Fonzaso (BL), 7 July 2026

MVC Group, a leading company in technical clothing for cycling and outdoor sports, announces the opening of MVC UK Group Ltd ("MVC UK"), the group's tenth international subsidiary.

MVC UK will oversee the direct distribution of Castelli and Sportful in Great Britain and Ireland, creating operational synergies that will further strengthen the presence of both brands across the region.

Direct distribution will enable MVC Group to provide customers with a faster and more integrated service, while offering access to the Group's full product portfolio and ensuring continuity and the high level of service they have come to expect.

The opening of MVC UK is fully aligned with the Group's multi-channel growth strategy, which focuses on strengthening its presence in selected strategic markets through dedicated investments and direct commercial operations. The opening follows, indeed, the acquisition of Wolvenberg, announced in February, which led to the creation of MVC Benelux. It also builds on the strategy pursued through Zoot Sports - the California-based triathlon clothing and accessories brand - whose acquisition of European distributor Tailwind Brands GmbH last October accelerated the brand's expansion across the continent.

The UK expansion further supports the objectives outlined in the Group's three-year business plan, which targets revenues of approximately €150 million by 2028.

Emilio Foà, CEO of the MVC Group, commented: "With this new transaction - the third completed in less than a year - we achieve an important milestone: the direct control of distribution in specific strategic markets in which, from today, we aim to grow even faster. We will work in the  area guaranteeing our customers business continuity, while investing in support of new commercial initiatives".

MVC UK has taken over the operations previously managed by Saddleback, a long-standing partner that played a key role in the success of Castelli and Sportful in the UK before ceasing its activities.

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MVC Group

Founded in 1946 by the Cremonese family, which still controls the group today, it is a leading company in premium technical apparel for cycling and outdoor sports.
It operates through four brands: Sportful, founded in 1973 and specialising in cycling and cross-country skiing apparel; Castelli, an iconic cycling apparel brand founded in 1876 and acquired by the Group in 2003; Karpos, founded in 2007 and specialized in technical outdoor clothing for the mountains; Zoot - a brand born in Hawaii, leading triathlon brands in the United States - acquired in 2023.
The Group has been backed by private equity firm Equinox since 2019 and today operates in 75 countries through 10 companies and a team of more than 500 employees. Consolidated revenues exceeded €110 million in 2025.

For further information:
Press Office MVC Group: Sara Balzarotti
Mob: +39 3351415584, sara@balzarottistudio.it