We were created in 1946 by Olindo and Irma Cremonese. Manifattura Valcismon was first a spinning mill for wool yarns and then a manufacturer of quality underwear.
We’ve come a long way: today MVC Group is an incubator for sportswear brands that uses ideas and innovation to leave a positive mark on the world.
That’s why we come to work every day.
Foundation of Manifattura Valcismon S.p.A.
In 1946 life for Olindo and Irma Cremonese was made of hope and trust, dream and project, intuition and invention: they set up a spinning mill for wool yarns and founded Manifattura Valcismon S.p.A.
Over the years, production shifted towards quality underwear, first for the Italian market, then also for the United States.
Creation of the Sportful trademark
The turning point came in 1972, when Giordano Cremonese took over his parents' company. He wants to take part in the newborn Marcialonga, but he doesn't have the right clothing.
So he decided to create a revolutionary garment made of stretch fabrics that offer unprecedented freedom of movement. This is the birth of the SPORTFUL brand.
Production of the first collection of ski clothing for cross-country skiing
Production of the first collection of cycling clothing
Sportful immediately started attracting attention in the sportswear market with its cross-country ski clothing. So, in 1985 Sportful began to produce and market cycling clothing: the most recognized professional teams in the world and the Italian national team choose Sportful.
Acquisition of the cycling clothing brand Castelli
Manifattura Valcismon is in full growth: in 2003 it acquires the prestigious brand Castelli and within a decade returns to be a leader in the world of cycling clothing.
Creation of the Karpos brand and production of the first collection of technical outdoor clothing
Giordano Cremonese, who has always had a strong bond with the Dolomites, wants to dedicate himself to a sporting dimension linked to emotions. After concentrating on cross-country skiing and cycling, he rethinks outdoor clothing based on what the mountains have taught him: in addition to hard work and satisfaction, silence and contemplation. The Karpos brand is born.
Equinox fund becomes a strategic partner of Manifattura Valcismon
The entrance of Equinox in the assets of Manifattura Valcismon through the acquisition of a minority share of 40%, is the beginning of ambitious goals of growth and expansion at international level. The vision broadens and goes beyond the boundaries of sportswear to contemplate gestures and actions that have a strong and positive social impact on human beings and the planet, based on shared ideas, focused efforts and collaboration.
The MVC Group
MVC Group is established: Manifattura Valcismon became the holding of a Group with strong roots in its territory of origin and international and diversified dimension.
The MVC store opens not just as a multi-brand store, but as a real hub for sports enthusiasts at the gateway to the Dolomites.
Acquisition of Zoot Sports
The acquisition of the US company - a leader in the production and distribution of triathlon apparel and accessories - enables the Group to expand into a new market segment and acquire a state-of-the-art manufacturing facility.
In 2025, the European distributor of Zoot, Tailwind Brands, is acquired to accelerate the brand’s growth in Europe.
80th anniversary
The acquisition of Wolvenberg, Castelli and Sportful's long-standing distributor in the Benelux countries, leads to the creation of the Group's ninth foreign subsidiary.
In 2026, MVC Group celebrates 80 years of activity, with a presence in 75 countries, four brands, 10 companies worldwide and a team of over 500 people.
Our brands accompany people in their daily revolutions.
In sport as in life.
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