We climb mountains with our legs but first always with our minds.
In a zip we see resistance, in a pocket we see speed.
Our imagination runs on the edge of the future and makes room for itself.
Our brands accompany people in their daily revolutions. In sport as in life.
Champions are people who get up at dawn thinking about how to improve their performance in competition.
They are fathers of families who, at night in bed, do the math to make ends meet. They are women who bend over backwards to keep it all together - home, work, passion, body and mind.
They are young people who want to change the world with a good idea. They are resilient adults, who endure hardships, an illness, a crisis, a bad day.
Manifattura Valcismon is for all of them.
We were born in 1946 from the hands and minds of Olindo and Irma Cremonese.
Manifattura Valcismon was first a spinning mill for wool yarns, then a manufacturer of quality underwear. We've come a long way: today MVC Group is an incubator for sportswear brands that uses ideas and innovation to leave a positive mark on the world.
That's why we come to work every day.
We help champions become champions.
We provide the best possible equipment for modern explorers to make every moment an adventure, for creative talents to expand their possibilities, for humans to become champions.
We exist because we want to be a positive boost and a real help for all those who are carrying out their daily challenges.
We encourage people to protect and nurture their talents, their dreams, other people, the environment. To go a little further to encounter wonder. To act with courage, respect and integrity. To persist.Commitment as a way of life
Our mission From Humans to Champions is based on 5 values that guide us in the choices and decisions we make every day.
From the very beginning, the possibility of having a real impact sparked a great strength in all of us: it was the reason why our father Giordano started Manifattura Valcismon. We're doing the same thing today.
We learned it from sports, we learned it from life. We face challenges with positivity, never stopping because we have found that it is enthusiasm that guides us to opportunities. Inside it all is the future
When we conceive our new models we start from the athletes' needs, in a continuous comparison that has made research and development the fundamentals of our success. With our discoveries we allow people to focus on their goals without having to worry about anything else, whether on K2 or on the country road.
The world changes, as does our reality.
Seventy years ago, Manifattura was one thing, today it's something else, tomorrow it will be yet another. We embrace change as a chance to overcome new challenges and grasp opportunities to grow together. We want a world made of more humane people, a greener planet, brighter brains, useful collective actions.
We encourage those who work with us to express their talents and share them. We offer the tools to grow with us, convinced that the best is yet to come.